Mondial-2014: Nike-Adidas, duel de géants au Brésil

         Mondial-2014: Nike-Adidas, duel de géants au Brésil

Ronaldo contre Messi, Brésil contre Espagne: au Mondial-2014 le duel sera également économique entre l'Américain Nike et Adidas, l'équipementier allemand, sponsor officiel de la Coupe du monde, pour la première fois devancé par la marque à la virgule en nombre d'équipes qualifiées.

Dix équipes pour Nike, huit pour Adidas: la bataille fera rage entre les deux géants pour un marché du football estimé à plusieurs milliards de dollars.

Nike, leader mondial du textile de sport, est un petit nouveau dans le foot, un créneau dominé par Adidas, où il n'a débarqué que dans les années 90. Mais la progression est rapide et la marque de Portland (Oregon) pense même que son chiffre d'affaires annuel issu du ballon rond, de près de 2 milliards de dollars (1,44 milliard d'euros), pourrait bientôt dépasser celui qu'elle tire du basket-ball, le sport qui l'a lancée.

"Cela pourrait se produire très rapidement dans le futur", a prévu Trevor Edwards, président de Nike Brands, dans un entretien avec l'AFP jeudi à Barcelone.

- Chaussures: Magista contre Primeknit -

Adidas a certes encore affirmé cette semaine, via Herbert Hainer, son directeur général, qu'elle jouerait "un rôle dominant" au Mondial-2014. La marque allemande sera sur tous les terrains avec "Brazuca", le ballon officiel de la compétition. Et avec l'Espagne elle défendra son titre de vainqueur de la Coupe du monde, compétition que Nike n'a remportée qu'une fois, en 2002, avec le Brésil.

Mais elle sera devancée en nombre d'équipes. Australie, Brésil, Croatie, Angleterre, France, Grèce, Pays-Bas, Portugal, Corée du Sud et Etats-Unis pour Nike. Espagne, Argentine, Colombie, Allemagne, Japon, Mexique, Nigeria et Russie côté Adidas. Une domination qui a fait dire jeudi à Trevor Edwards que le fameux "swoosh" est désormais "la marque de football leader dans le monde".

La lutte entre les deux marques se situera également côté crampons. Jeudi, Nike, qui chausse déjà le Portugais Ronaldo, lançait ainsi son dernier produit, dans la capitale catalane, avec la "Magista", la chaussure qui équipera l'Espagnol Iniesta (FC Barcelone) au Mondial. Quelques heures auparavant, Adidas, qui chausse l'Argentin Messi, avait dévoilé sa "Primeknit", qui sera portée au Brésil par l'Uruguayen Luis Suarez.

Avec des ventes record attendues durant les quatre semaines du Mondial, chaque but ou dribble de ces VRP de luxe sera donc examiné avec attention.

"La Coupe du monde est l'occasion de capturer cette énergie du football et d'utiliser cette énergie pour nous connecter avec nos clients", a insisté Trevor Edwards à l'adresse de l'AFP.

- Mondial, puis JO -

La Coupe du monde permet d'avoir "un impact à long terme en matière d'image de marque et de fidélisation du consommateur", confirme Magdalena Kondej, du cabinet Euromonitor, spécialiste des analyses de marchés.

Et peu de marchés nationaux seront autant visés que celui du Brésil, grand favori de la compétition et pouvoir économique grandissant. D'ici au 12 juin, coup d'envoi du Mondial, Nike espère ainsi avoir réalisé un chiffre d'affaires annuel de 1 milliard de dollars au pays du "futebol".

"Sur les deux années suivantes, qui mèneront aux jeux Olympiques de Rio de Janeiro, le marché brésilien sera probablement le troisième", derrière les Etats-Unis et la Chine, assure Trevor Edwards.

De fait, selon Euromonitor, le marché brésilien du textile sportif devrait croître en 2014 de 1,4 milliard de dollars, ou 12,5%. Un marché sur lequel Nike avait une part de 12,1% en 2013, contre 5,5% pour Adidas.

"Le sponsoring par Nike de la Seleçao, l'équipe nationale, est bien sûr un avantage massif", explique Mme Kondej, selon qui "il sera difficile à Adidas de rattraper son retard". La marque allemande devra "hausser son jeu" sur les réseaux sociaux, des outils désormais incontournables pour attirer l'attention des consommateurs, poursuit cette analyste, soulignant que le compte Twitter de Nike a près de 3 millions de "followers" contre 780.000 pour celui d'Adidas.

http://www.lyoncapitale.fr/Journal/France-monde/Sport/Autres-sports/Mondial-2014-Nike-Adidas-duel-de-geants-au-Bresil

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What Is the Difference Between Multimedia and Animation?

So what exactly is the difference between Multimedia and Animation?
The word multimedia is, in itself, explanatory. It refers to the practice of using multiple forms of media, which may or may not include animation, simultaneously, within a given product or project. Multimedia products will often combine text, still images, video, film, animation and sound within one package.
Multimedia products are often interactive in nature and can only generally be created on, and accessed by, a computing device.
Multimedia now encompasses a vast array of products, projects and services. Familiar examples are the Computer Based Training courses (CBT''s) used in education or the typical instructional CD-ROMs so often favored by the learner driver.
The CV of an artist for example, containing, a headshot, biography and a portfolio of work, which is then burned to, and delivered on CD-rom, would also be considered multimedia in nature and multimedia is very often used in the corporate setting in the form of presentations.
Even the video gaming enthusiast is not immune to the onslaught of the multimedia revolution as he or she battles within the evermore complex multi-player gaming arena known as MMORPGs.
One of the most important features of the multimedia product or service is that it is more often than not, interactive in nature. The learner driver training CD mentioned previously would be a prime example as it would require the user to engage with the content throughout.
This type of educational platform also serves as a classic example of the non-linear forms of multimedia which requires interaction and input from the user over the control and delivery of the content. Multimedia in its linear form - a simple example being Cinema - offers little or no scope for such interaction or control.
The use of the term multimedia has changed over the years and it was only during the 90's that it acquired its current meaning. Multimedia can be live or pre-recorded and with the advent of computer tablets, smart phones, advanced gaming platforms and the like, multimedia is now an all pervasive force.
Animation on the other hand is a 'specific cinematic medium' which often utilizes hundreds, sometimes thousands of still images. These images are combined in sequence over a specific time period (cinematically speaking) usually 24, 25, or 30 frames per second. When these images, which will all vary slightly from one another, are recorded and replayed in rapid succession, they create the illusion of movement.
Animations can be 2D or 3D. Can be hand drawn or computer generated. Involve clay models, puppets, shadows or cut-outs. Some animation may involve all these elements and more. Good cinematic examples of 3D animations are Toy Story, Shrek, The Incredibles and The Croods.
3D animation is a very complex area with a terminology that is uniquely its own. Essentially 3D animation starts with the creation or modelling of a 3D mesh of the object or character to be created. The mesh can then be refined by the modeller before being rigged and programmed for movement. 3D animation does require some basic drawing skills at least, is very technical, and relies heavily on the use of 3D textures and lighting.
Traditional 2D animation on the other hand involved the processing of thousands of individual images copied from original paper drawings onto transparent acetates known as Cels. Each Cel was then carefully coloured and set against a painted background before being photographed one by one with the aid of a rostrum camera.
This method of film-making bought us classics such as Snow White and The Seven Dwarfs, 101 Dalmatians and the Lady and the Tramp.
Stopmotion animation is similar to the above the only difference being that a physical object such as a doll or puppet will appear to move on its own when it is manipulated bit by bit between photographed frames.
Nowadays the process of animation is much less cumbersome as much animation is created and edited on computers using vector or bitmap images with sophisticated software used for coloring and camera movement.

Sonia Clarke is a media graduate with a background in community journalism and a passion for all things creative.

Article Source: http://EzineArticles.com/?expert=Sonia_Clarke

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Architectural Animation - Useful Info

Architectural animation refers to the art of creating architectural movies or buildings with a computer. It can be used in creating beautiful buildings with nice landscapes and other attractions right on the computer. Normally, the process requires a lot of time and energy. Well trained architects and artists usually use the technique in drawing building plans.
Architectural animation involves the use of graphics and images in creating all kinds of buildings. At the end of the process, a unique movie clip is developed. The images can be played back as often as possible. It can turn out to be a real movie that can be played on a camera or DVD. During the creation of the movie clip, a computer-related environment can be included around the designed building. This is meant to make the movie more real. It's also meant to bring out the real message of the created designs.
Oftentimes, architectural animation is used alongside architectural rendering. Both of them work hand in hand when it comes to building constructions and real estate development. Both techniques can be used in drawing gigantic building plans. Several architects and artist use the two methods in creating all kinds of images and graphic designs meant for building construction.
In the recent times, architectural animation services are highly demanded across the globe. Several firms have come into the business. Diverse kinds of techniques are now used in the process. 3D animations and several forms of rendering techniques are mainly used. Such techniques are engaged in servicing the needs of customers who require different kinds of building projects. Today, several associations of builders and architects are using the techniques. They are now changing the world of building construction for the better.
Meanwhile, only well trained experts, artists and architects can make use of the 3D animation techniques. In most cases, they have to go through several training sessions before they can master the details of the techniques. Oftentimes, they have to work as teams before they can realize tangible results. Today, the techniques are used in city planning, landscape planning, 3D rendering, product simulation, design engineering, and a lot more.
In all, architectural animation as an art is fast developing across the globe. New techniques and approaches are constantly introduced into it. New computer applications and other latest technologies are also being used in the art. The future of the art is indeed very bright.

Architectural animation is the art of creating architectural movies or buildings with a computer. It's becoming very common among modern day architects and artists.

Article Source: http://EzineArticles.com/?expert=Cassie_Songs

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Japanese Anime Voice Actor - Norio Wakamoto 

Ever wonder who is the person behind the voice of the anime characters that you have been watching? Most of them does not even sound life like at all. It was as though we were living in a word of fantasy because in real life, none of us talk in this manner.
Voice acting is another form of art and not as easy as it seemed and these voice actors deserve much more credibility out of Japan.
Have you ever watched an anime, and upon hearing a particular character speak, suddenly feel 10,000 times manlier after hearing him say just a few sentences? Chances are likely that you have been graced with the vocal presence of perhaps one of the most 'macho' of seiyuu (voice actor in Japanese) currently in the industry - Norio Wakamoto!
Born in Yamaguchi and raised in Osaka, Wakamoto initially started working as a riot police officer for the Tokyo Metropolitan Police Department before becoming a seiyuu. Judging from his massive list of voice credits to his name, it's safe to bet that there's no turning back for him for now!
Easily recognised for his voice that is loud, brash and rugged and yet, noble and smooth at the same time, it's no wonder that Wakamoto has been picked for a variety of different roles for both video games and anime. While having voiced quirky characters like Onsokumaru from Ninnin Ga Shinobuden and Chiyo-chichi from Azumanga Daioh, Wakamoto's main appeal is easily his portfolio of big baddies such as Cell from the Dragonball series, Dracula from the Castlevania series, and more recently, Vega/M.Bison from Street Fighter 4!
Despite the wide variety of personalities that he's adopted, what's undeniable is the very old-school, noble tone Wakamoto's voice has in every performance. Somehow managing to sound refined and proper, yet insanely enthusiastic and gung-ho at the same time lends each and every character he does a certain 'samurai'-esque flavour to their personality. Extremely appropriate for a man who has actually voiced a samurai, Oda Nobunaga from Sengoku Basara, and has a 3-dan in Kendo!
Able to be comical and quirky, yet dramatic and imposing, all with the same, instantly recognisable voice, it's no wonder that Wakamoto's become very popular with the anime fandom! Where will he show up again? We can only guess, but one thing's for certain - it might be where we least expect it!

Posted by Akiko Kondou from http://www.anibee.tv, your source for anime, J-culture related news.

Article Source: http://EzineArticles.com/?expert=Akiko_Kondou

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             Anime in Japan          

   While animation has a legacy in the United States, it's also increasingly popular throughout the world, most notably in Japan. In animation school, many students have been greatly influenced by Japanese animation, also known as Anime.

Since the early 1900s, Anime has served as an influence on many American animators and filmmakers. There are many different styles of anime in Japan, yet it was relatively unknown in the US until the 1960s when programs such as Speed Racer were broadcast on American TV.
There are many different styles of anime, including Mecha which was more science fiction based and had a tendency to use robots in a futuristic setting, Manga, which is primarily print based and Hentai, which is generally pornographic in nature.
Before the internet and the immediate availability of sites like You Tube, many anime were shown on television. Years before I went to animation school, I remember seeing a children's show called Kimba the White Lion, which dealt with a lion cub and his friends in the jungle. I was attracted to the style of animation, which seemed very different than what I was used to seeing on TV. The characters had huge eyes and human features and the characters mouths didn't move synchronously with the dialogue. At first I thought that this was due to the program being dubbed in English, but this was very representative of the style.
Japanese anime slowly made its way over to the US in the 1970s. One of the most popular was called Battle of the Planets, which dealt with a team of teenage superheroes who defended the world from a species of aliens. However, Battle for the Planets, I realized years later when I was in animation school the show was originally titled Science Ninja Team Gatchaman and that the content was heavily sanitized for American audiences (the original version being incredibly violent), not to mention that the plot had been drastically altered as well as the characters names. To clearly cash in on the then current Star Wars craze, the American distributors added an R2D2 type robot in an underwater fortress who narrated each episode and to also fill in for the violent scenes that had been cut.
Even in its truncated version, Battle of the Planets exposed a generation of kids to anime and its popularity made it more available in the US. Since then, many animated television series have made it to the US as well as scores of animated films.
In the 1990s anime was incredibly popular, and as a student in animation school, I was intrigued by its popularity. As anime dates back to the early 1900s, it was interesting to learn that there were different types of anime available, yet in Japan the animators at the time were attempting to compete with companies such as Disney in terms of style. However, anime would change in the days leading up to World War Two as most films were created to serve as pro-nationalistic propaganda.
In the post war era, anime experienced a resurgence of sorts, especially with the development of television. As very few anime slowly came to the US, it was often compared to the limited animation programs by Filmmation Studios. Yet the anime was often more expressive, with greater use of detail and incorporated more fantasy elements. In animation school, this was very inspiring, especially when the film Akira was released in 1988 as it heralded a greater popularity and allowed for the films of directors Hayao Miyazaki and Mamoru Oshii to have greater distribution.
As it has become more popular than ever these days, most animation schools have embraced anime to show how different styles of animation exist throughout the world.

Article Source: http://EzineArticles.com/?expert=Travis_Silver

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Top Six Benefits Of Using Animation On Your Website

Technological advancements have changed the way animations for websites are made. Even though they still come in the form of moving graphics and images, the visual effects that come with every part of them are more astonishing these days.
There are certain reasons why motion ought to be present in a web page. Motion usually catches the attention of online users, provides clear demonstration or entertains the viewers. It must be understood though that the use of such a feature must complement the purpose of the page and not overpower it. Hence, there are businesses which may not need website animation at all such as formal institutions.
Here are some insights on why movement must be creatively integrated in your website. Study each of them as you consider its implementation for your business success.
Catches Viewers' Attention - Human eyes are generally drawn to anything that moves. Place a blinking object on your page and your visitors' attention will be easily directed to it. This is the main reason why online advertisements today come with such movements or animations.
Prods Viewers To Act - Movement also creates an instant reaction among viewers to take the necessary action. Perhaps, you have an advertisement banner fluttering on your page. Online visitors would definitely click on it to see the entire image of the product or service it holds.
Demonstrates A Message - At times, words are not enough to explain a message. This is especially true when you are explaining how to utilize a product feature. You can use an animated image to ensure that your audience gets what you mean.
Creates Memorable Impression - More than words, online users can better remember images. Match these images with impressive movement and people will remember it all the more. Have you got a company logo? Make it memorable in the minds of your market with appropriate animation.
It Highlights Key Messages - While certain words in your web content can be capitalized or underscored to gain emphasis, making a sales phrase flicker can give you more than one benefit. It can immediately catch your viewer's attention with a direct sales message.
Entertains Target Market - This may not work for all businesses as entertaining viewers is not a requisite for every industry. Animated comic strips, for example, would be suitable for websites targeting a young crowd. The product or service being offered is another consideration here as well.
In your effort to take advantage of the above-mentioned benefits for your business, keep in mind that overdoing animation on your website might bring more harm than good. For one, too much action happening on a web page can irritate online viewers as it can hurt their eyes. Moreover, animating an image or text which does not convey any message at all could just be a futile attempt. Yes, it can attract your visitors' attention but what does it want them to do afterwards? To get things right, never forget to review the function of your page.

Do You Want To Know More About Stop Motion Animation? Visit http://www.ikitmovie.com/

Article Source: http://EzineArticles.com/?expert=Jimmy_Coxx

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       How to Impress Your Client With Custom Logo Design

Logo designing is a creative process. Even though you are creative as a designer, if you fail to live up to the expectations of the clients, they may not hire you again. Creating a custom logo is always challenging, but the most daunting task start when you finish the custom logo design and presents it to the client for approval.

You may think that the design is perfect and projects your client's brand identity effectively, but the client may or may not appreciate the logo. After all, it's his corporate identity and he has every right to argue with you.
So, what should you do? Here are some interesting tips that will assist you to impress your client.
Give Enough Reasons to Support your Design: You should be always ready with enough reasons to justify your design. Before he starts thinking against the design, you should present enough reasons for to justify the concept. Tell him how the emblem will boost his brand identity and make his company easily recognizable.
Be Confident and Optimistic: If you are not optimistic with your work, it's hard to convince the customer. During meeting, your body language should reflect your confidence.
Determine the Practical Benefits of the Logo: Once you present the emblem, the first question that will pop up in the mind of the client is - "What practical benefits do I get from this emblem?" Thus, once you have completed designing the insignia, be ready to present the practical benefits that the client may reap from the emblem.
Prove Your Expertise: You should show your expertise to the employer. Demonstrate technical aspects of logo designing to make him understand your capability as a designer.
Be Open-minded and Professional: As a logo designer, you should be open-minded and professional, mostly while dealing with situations when the client turns down your logo. Be cool and composed and try finding the reasons behind its rejection. Instead of getting offended at the first place, you must be patient and polite.
Opt for a Two-way Negotiation: While finalizing a logo design, you must allow two-way communication. If you keep convincing the client without taking proper feedback, he may form negative opinion about your design.
It takes a long time to create a customized brand insignia and if the client does not like the design, then it certainly breaks the heart of the designer. Make sure that your design is really good and present it nicely to the client for faster approval.

Sreeya Roy Choudhury is working as a Business Development Manager in Logo Design India. And sharing her experience through this article about the confident that a designer should have upon his work so much that a client have to approve the final design.

Article Source: http://EzineArticles.com/?expert=Sreeya_Roy_Choudhury

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